If you post social media content, there’s a good chance that you’re focused on making something new every time. You have an audience to keep, after all, and your followers won’t stick around if you just recycle content, right?
Wrong! Repurposing content, especially as a video, can be very effective in helping you reach your bottom line: earning RESULTS.
You might be asking, “Why is repurposing my video content important? What are the benefits of reusing it?” Let’s dive into 5 key reasons why repurposing content is better than constantly creating new content.
Short-Form Media Isn’t Going Anywhere
TikTok. Reels. YouTube Shorts. I think it’s pretty obvious what these all have in common: they’re all dedicated to short-form media.
Because shorter content is so popular, you can get a lot of mileage out of longer content by dividing it up into smaller chunks. Think of it like cutting meat, where you’re trimming all the fat and giving people the “choice cuts” of your content.
Let’s say you have a video that’s 30 minutes long. You might have a ton of valuable insights to share, but how many people are really going to sit through the whole thing? By picking out notable highlights from the full video, you can:
- Relay important information to the audience
- Direct viewers to the full video if they’re interested
- Reuse those clips whenever you need content
Make more out of less! Speaking of which…
You Can Get A LOT Out Of Longer Content
The longer your original video is, the more you can get out of it. Longer videos are chock-full of notable highlights and information, which you can easily clip and spread across all your socials.
Let’s say you have a video that’s 2 hours long. Depending on how you space out your content, that one video could give you weeks, even months of repurposed content to post.
Even if you have a “shorter” video–we’ll say 15 minutes in length–you can still get several days’ worth of content out of it.
Another benefit of clipping all of your long-form content is that it’s less time-consuming. After all, it’s a lot easier to pick and choose clips from an older video than it is to prep, film and edit a brand new one.
But we’ll go over all the time-saving benefits in our next segment.
Repurposing Video Content Saves You Time
If you had to choose between creating a new piece of content or reusing content you’ve already done in the past, which option would you pick?
The smart choice (provided you have enough content to back it up) is to reuse content that you’ve already made.
We get it, new content is great. Sharing fresh videos, posts and audio clips is a great way to keep your audience engaged. But you won’t always have time to write a new post, or record and upload a new video.
So, rather than spend hours working on something new, you can just take a few minutes out of your day to repost something older. You’ve given your audience content that they can enjoy, and now you can focus on other things.
Graphic Design is Going the Way of the Dinosaurs
Once upon a time, graphic design was big on social media. You could post the most beautiful graphics ever made, pair them with a wonderfully written caption, and people would read everything if they were interested.
Then videos became popular with audiences.
Nowadays, viewers can watch a 30-second video clip and get the exact same information they would get from spending 2 minutes looking at a graphic and reading a caption. They won’t waste their time looking at a flowery graphic and reading a post that uses lots of big words: it’s all right there in the clip!
Just like how an asteroid wiped out the dinosaurs, video content is making graphic design content go extinct.
Regular Photos Don’t Cut It Anymore, Either
Everyone has a niche on social media. Yours might be talking about business strategies, or maybe your niche is just posting cute pictures of yourself at the beach. But no matter what niche you occupy, you have to share it with other content creators.
And if they’re posting TikTok clips or Instagram Reels, but you’re still posting beach selfies from 6 months ago, guess what?
Your competitors are going to have the better-performing content.
There’s a bunch of reasons why videos perform better than images:
- You can communicate a lot more information in video
- Videos are better at building up your brand
- People are simply more likely to interact with video content
An average user might look at pictures and selfies and swipe through them without batting an eye. But if they happen upon a video clip, they’ll be curious enough to see what the clip is about.
Remember: when it comes to social media, it’s all about RESULTS. And repurposing your video content is a surefire way of consistently getting the results you want to see on your socials.