If you are looking for a new way to reach potential customers, Facebook Ads is a great tool for businesses of any size. Thanks to the Facebook algorithms, your ads will reach the relevant audience, allowing you to spread the word about your business online. Here at Perpetual Motion Marketing, we work with businesses who are looking to scale up, and Facebook ads is one of the top tools we recommend businesses use today. Regardless of whether you are already using a social media manager or not, these are some of our top tips for using Facebook ads.
1. Video Ads
Gone are the days of simple picture ads. It’s time for you to up your game this year and add video ads to Facebook. Shoppers are nearly twice as likely to purchase from a video ad, and you’ll be surprised how easy it is to set up these ads. A content manager can help to create the video for you if that’s not something you are comfortable doing yourself. Video helps to bring your business or product to life in a way that a still image can’t. Especially for anyone who is selling an experience, such as a hotel stay or a live event ticket, you’ll find this can really help your audience know what they will receive after purchasing from you. While videos can be quite lengthy on Facebook, keep your video to a shorter length for best results. Also, ensure you add captions to your video to increase accessibility and views.
2. Retarget Potential Buyers
Retargeting is generally a much more successful strategy than just a general promotion. When working with a social media management team, we always encourage you to retarget customers who have previously visited a certain page, purchase regularly from you already, or have some interest in or connection to your business. A level of familiarity with what you are offering makes them far more likely to convert to paying customers. On Facebook, you can target customers on a list you upload, such as past customers or email subscribers. Alternatively, you can also target individuals who’ve recently interacted with your business online, such as by watching a video or liking your page. These potential customers already had some interest in purchasing from you, and your Facebook Ads may be the reason they finally decide to commit to your brand.
3. Mobile vs Web Placement
With Facebook Ads, you can choose where your viewers will receive your content. Depending on what you are trying to sell through your ads, you’ll want to make the decision based on that. If you are looking for Instagram growth, you can use Facebook Ads for this too, but Instagram ads usually cost more than regular Facebook ads. The choice between mobile users and desktop users is also an important one. High-ticket purchases are much more likely to occur on a desktop, but you may find you miss out on a large group of consumers without doing mobile ads. While these settings are automatically enabled, you can then adjust them to your needs when working with a content manager in the future.
4. Mobile Content Should Be Your First Priority
Many consumers today rarely use a desktop computer to browse Facebook or Instagram, so you’ll want to ensure all of your content is optimized for mobile. At PM Marketing, we can help you with this task, and this will ensure your content can be viewed on any device. Mobile content can be viewed with no issues on desktop computers, but it doesn’t work the other way around. When commuting to and from work each day or enjoying your lunch break at work, almost everyone grabs their phone to pass the time. Take advantage of this captive audience during these small moments of boredom to sell your product or service.
5. Select Your Target Audience
One of the reasons that so many brands today are turning to Facebook Ads is its excellent targeting ability. You can share your ads with a very niche audience, and you’ll want to take the time to decide whether that’s a good move for your business. For some companies, this will make their audience far too limited, whereas a general campaign may improve your conversion rates. If you are trying to target a specific audience, know exactly who you are targeting before you select the right options. Don’t get too carried away with all of the interests on offer, as you may start to get away from the relevant audience for your ads.
6. Create a Lookalike Audience
One of the top tools that social media managers are using today on Facebook Ads is their lookalike audience feature. This allows you to create an audience based on another group of people. You can take a list of your current customers or leads, and then upload it to Facebook to create your lookalike audience. This means your Facebook Ads will be targeted towards an audience that resembles your current audience closely, making your ads far more effective than they would be otherwise. In order to create this audience, you will need to have 100 people to upload in your initial audience. However, once you’ve reached that number, you’ll be well on your way to finding the correct audience for your ads online. The team at PM Marketing can assist you with using this and many of the other Facebook Ads features and guide you through the process step-by-step.
No business is too small or specialized to use Facebook Ads, and it’s one of the best online marketing tools available to companies today. Most business owners find it so easy to get started with Facebook Ads, and this accessibility is why it’s been so popular in recent years. With more businesses than ever before operating online, digital marketing is critical for spreading the word about what your brand has to offer. Here at Perpetual Motion Marketing, we can work with brands of any size and in any industry and will offer you social media management to suit your needs. Don’t hesitate to contact us for more information today and to discuss how we can help you to grow your brand this year.